Nine-year-old BC Artist wins National Contest to Design MedicAlert Bracelet
Toronto, February 10, 2006 – The Canadian MedicAlert Foundation announced the winner of a national contest that saw children between the ages of 4 to 12 years old compete to design a new MedicAlert bracelet as part of its “Sport & Kids” line.
Nine-year-old Brody Mansell from Mission, British Columbia won the competition that included submissions from children from all across Canada. “Brody’s design was bright, creative and unique, and appeals to both boys and girls.” said Stephen Reid, Director of Marketing and Communications for the Foundation. “The contest was a fun and creative way to introduce kids to the benefits of MedicAlert and reintroduce parents to the importance of ensuring medical information is communicated accurately and timely when they aren’t around.”
Brody’s grand prize will be to see his design produced as a new MedicAlert product and launched in 2006. He will also see his design featured on the Foundation’s Web site and in its member newsletter.
“With the rise in childhood asthma, diabetes and allergies, the importance of identifying a child’s medical condition is important for happy, healthy and safe living,” says Reid. “In case of a medical emergency, children can be the most vulnerable because they are often too young, too afraid or too hurt to express themselves. That’s why parents often feel better knowing that MedicAlert can speak for their child when they can’t.”
MedicAlert is Canada’s largest member-based, charity organization dedicated to providing services that protect and save lives. As a trusted healthcare partner, members rely on MedicAlert to provide critical medical information between them and emergency responders 24 hours a day.
For more than forty years, over one million Canadians have chosen MedicAlert to provide them with protection and peace of mind in case of a medical emergency. Whenever you see the MedicAlert emblem, you can count on MedicAlert to help emergency medical personnel to respond with appropriate and timely treatment.
The services provided by MedicAlert are also recognized by the Canadian healthcare community. Canadian MedicAlert Foundation is endorsed by CAEP (Canadian Association of Emergency Physicians) and NENA (National Emergency Nurses Affiliation), and works in partnership with a Canada-wide network of health organizations, hospitals, pharmacies, doctors’ offices, medical clinics and public health centres.
For more information, please contact Robert Blair, Marketing Manager at (416) 696-0142 ext. 1251.
