Toronto – May 13, 2025 – MedicAlert Foundation Canada and HomeEquity Bank are pleased to announce a new partnership driven by our shared mission to empower Canadians to age securely and safely in place. As part of the partnership, HomeEquity Bank will match donations to MedicAlert by May 31 to help ensure Canadians have access to live-saving medical information when they need it the most. Donations help MedicAlert to continue to provide essential services, reach more families, and save more lives.
An iconic Canadian charity focused on keeping Canadians safe for more than three generations, MedicAlert understands the importance and value of improving the well-being of older Canadians, and is proud to join the HomeEquity Bank community of partners.
HomeEquity Bank is Canada’s only Schedule 1 bank dedicated solely to serving Canadian homeowners 55+. More than a bracelet, MedicAlert is a registered charity that bridges information gaps that exist across Canada’s health and public safety systems by collecting, securing, managing, and sharing accurate and relevant health data so that people have positive outcomes during a health crisis – or have the power to prevent a health crisis from ever happening. Together, Home Equity Bank and MedicAlert are equipping Canadians 55 and better with the tools they need to live independently, on their terms, in the homes they love.
This partnership will also offer MedicAlert members a special rebate on HomeEquity Bank’s reverse mortgage solutions at the time of funding.
“MedicAlert is a lifeline that empowers Canadians to age in place with security and peace of mind – which is everything we stand for,” said Yvonne Ziomecki-Fisher, Chief Customer, Brand and Advice Officer at HomeEquity Bank. “We’re proud to partner with MedicAlert Foundation Canada to help ageing Canadians retire with independence, dignity and empowerment.”
"At MedicAlert, we believe that true security comes from both financial stability and the peace of mind that comes with knowing your health is supported, which is why we are delighted to partner with Home Equity Bank," said Leslie McGill, President and CEO of MedicAlert. "Through our partnership, we’re excited to offer MedicAlert members aged 55+ a secure and trustworthy way to finance their retirement, ensuring they can age in place with the confidence that both their financial and health needs are taken care of."
Learn more about our partnership with HomeEquity Bank: https://www.medicalert.ca/heb
About HomeEquity Bank
HomeEquity Bank is a Schedule 1 Canadian Bank offering a range of reverse mortgage solutions including the flagship CHIP Reverse Mortgage™ product. The company was founded more than 35 years ago to address the financial needs of Canadians who wanted to access the equity of their top asset – their home. The Bank is committed to empowering Canadians aged 55 plus to live the retirement they deserve, in the home they love. HomeEquity Bank is a portfolio company of Ontario Teachers’ Pension Plan Board, a global investor that delivers retirement income for 340,000 current and retired teachers in Ontario. For more information, visit www.chip.ca.
About MedicAlert Foundation Canada
MedicAlert is the only medical ID service in Canada providing 24/7 emergency support, giving First Responders rapid access to critical health information and alerting emergency contacts when every second counts. Endorsed by First Responders nationwide, MedicAlert acts as a trusted bridge between emergency teams and individuals with chronic health conditions. But its impact goes beyond emergencies—helping support planned medical care, inclusive participation in daily activities, and long-term well-being. As a registered Canadian charity, MedicAlert also drives education, research, and specialized programs for children and seniors with dementia, empowering people to live safer, fuller lives. For more information, visit https://www.medicalert.ca.