When we began thinking about how to mark MedicAlert’s 65th anniversary, we could have chosen the traditional route—celebrating milestones, reflecting on history, or highlighting how far we’ve come.
But that didn’t feel right. Because MedicAlert has never really been about us.
It’s about the people who rely on us—often quietly, often in the background, and often in moments we hope never happen. So instead, we made a decision: to tell their stories.
Over the course of this year, I’ve set out to conduct 65 interviews with MedicAlert subscribers. Not testimonials. Not soundbites. Real conversations. What I’ve discovered in my conversations to date is that no two stories are the same—but there are patterns. People managing complex health conditions. Caregivers navigating uncertainty. Families trying to stay connected and safe. And beneath all of that, one consistent truth: When critical health information isn’t available when it’s needed, people are at risk.
That’s the gap MedicAlert exists to fill. We’ve stayed true to that mission for 65 years.
My hope is that by sharing these stories, we do more than reflect. We inform. We connect. And we inspire others to think differently about their own health, their own safety, and the vital role MedicAlert plays in the lives of Canadians.
