65 Stories. One Mission.

For 65 years, MedicAlert has helped protect Canadians by ensuring critical health information is available when it’s needed most. To mark this milestone, we’re sharing 65 real stories from the people at the heart of our mission: MedicAlert subscribers, caregivers, and families whose experiences remind us why this work matters.
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When we began thinking about how to mark MedicAlert’s 65th anniversary, we could have chosen the traditional route—celebrating milestones, reflecting on history, or highlighting how far we’ve come.

But that didn’t feel right. Because MedicAlert has never really been about us.

It’s about the people who rely on us—often quietly, often in the background, and often in moments we hope never happen. So instead, we made a decision: to tell their stories.

Helping MedicAlert Move Through Change 

When Doug Craig joined MedicAlert’s Board in 2014, the organization was facing big questions about its future. As Board Chair, Doug helped guide MedicAlert through a period of transition, modernization, and renewed focus.

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“I wasn’t sure I was breathing.” 

After a double lung transplant, Claire knew that in an emergency, the wrong medication, among other things, could be life-threatening. That’s why she wears MedicAlert—every day.

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When You Can’t Speak, Your Information Should 

 After heart surgery in 2021, Jayne Campbell was advised to get MedicAlert before leaving the hospital. She didn’t hesitate. Today, she wears it for peace of mind—and supports it so others can too. 

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When No One Recognizes Your Condition, Seconds Count 

After a life-threatening complication following the birth of her son, Hazel knew she couldn’t rely on others to understand her condition. 

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At the Top of the Checklist: A Caregiver’s Story

For Rodney Squires, MedicAlert is more than a bracelet. A a professional caregiver to a longtime member living with dementia, he sees it as a voice when she can no longer speak for herself — and a safety net for everyone who cares for her. 

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The Paramedic Who Never Takes His ID Off

For nearly 40 years, David has never taken his MedicAlert necklace off. As a full-time Paramedic who has seen firsthand what these IDs can mean in an emergency, his message is simple: "Buy one and wear it."

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A Legacy of Leadership 

For 65 years, MedicAlert has been shaped by the people who believed in its mission and helped guide it forward. Michael Stephenson, former Board Chair, shares his reflections on a time of transformation—when critical decisions ensured the sustainability of MedicAlert’s 24/7 emergency hotline and laid the groundwork for programs that continue to impact lives today.

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When the right help could be the wrong help

Ginger lives with a condition where common emergency responses could make things worse. If she can’t speak for herself, her medical information needs to.

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Would you like to share your story?