MedicAlert Foundation Canada Strategic Plan

Strategic Plan Desktop Banner

Framing Our Future

MedicAlert is poised to make a significant impact for its stakeholders as it continues its invaluable work in the context of modern health care.
Our strategic plan sets forth an ambitious vision: to see, metaphorically, a MedicAlert bracelet on every wrist, ensuring that crucial health data reaches the right people at the right moment, every time. At the heart of our mission is the drive to bridge the significant information gaps in Canada's health and public safety systems. We are dedicated to collecting, securing, managing, and sharing accurate health data, empowering individuals to achieve positive outcomes in health crises and take preventative action.

Strategic Framework

MedicAlert Values

Strategic Priorities

At MedicAlert, our strategic vision is driven by three strategic priorities that will shape our efforts over the next three years:

Enhance and build critical partnerships

Partnerships, particularly those with the First Response Community, are crucial to our mission of closing critical information gaps within Canada’s health and public safety systems. Through strategic partnerships, we aim to collect and share accurate health data, ensuring better outcomes during crises and advancing preventative measures. Our commitment to building strong, collaborative relationships enhances our reach, optimizes operations, and fosters trust within our communities. These partnerships are the foundation for expanding our programs and ensuring a more resilient emergency response infrastructure across Canada.

Ensure access to services for all with a focus on underserved communities

Our commitment to ensuring access to services for all focuses on reaching underserved communities and addressing the barriers that prevent equitable access to emergency care. This strategic priority involves engaging with diverse populations to understand their unique challenges, while refining our operational model to better serve their needs. By fostering partnerships with community organizations, securing essential funding, and leveraging innovative technologies, we aim to create a more inclusive and responsive emergency care system. Our goal is to build trust, expand service reach, and ensure that every individual, regardless of background or circumstance, has access to the life-saving services and support provided by MedicAlert.

Unleash our data to drive positive, systemic impact

Our capacity to unleash our data to drive positive, systemic impact is central to our vision of closing critical information gaps within Canada’s health and public safety systems. We are committed to gathering, securing, managing, and sharing accurate health data to drive positive outcomes during crises and bolster preventive measures. By leveraging data, we will not only refine our business model but also optimize operations, ensuring resilience in a rapidly changing world. This data-driven approach enables us to diversify revenue streams and continuously enhance our services, meeting the evolving needs of the people we serve.

Priority Themes
Each of our strategic priorities is shaped by six themes. Expand the sections below for more details.

Priority One
  • Establish strategic channel partnerships to drive acquisitions
  • Build new vendor-based initiatives
  • Sustain and scale successful partner initiatives
   Priority Two
  • Evolve Our Business Model
  • Build Systems for Effective Emergency Response
  • Sustain and Advance Technological Infrastructure
   Priority Three
  • Diversification of Revenue Streams
  • Model Future Operations
  • Improve Services through data-informed decision making
Priority One
  • Establish key sector partnerships
  • Building educational and support programs that can be delivered by or through our partners
   Priority Two
  • Define Vulnerability and Advocate for Change
  • Building a National Presence
  • Expand and Sustain Programs for Vulnerable Populations
   Priority Three
  • Understand Subscriber Trends
  • Build Predictive Models
  • Sustaining Leadership in Emergency Medical Information Exchange
Priority One
  • Build defined relationships with first responders
  • Creating communities of practice
   Priority Two
  • Engage Underrepresented Communities to Co-Create Programs of Value
  • Develop coalitions with underrepresented communities to jointly advocate for better access and support for emergency information services
   Priority Three
  • Develop an Integrated Data Ecosystem
Priority One
  • Establish Partnerships with Government and Public Health Agencies
  • Building Strategic Integrations with Data Systems Providers
   Priority Two
  • Establishing Research Programs
  • Build and disseminate data-informed insights that highlight the urgent needs and gaps within the emergency care system that negatively impact vulnerable individuals
   Priority Three
  • Establishing a Data-Driven Culture
  • Build Robust Emergency health information Data Models
Priority One
  • Build 3rd party support for our mission
  • Create relationships that will grow into longtime funding partnerships
  • Sustaining and Growing High-Value Partnerships that attract investment
   Priority Two
  • Establish Clear and Well-Articulated Funding Cases
  • Building Strong, Long-Lasting Government Partnerships
  • Sustaining Base-Level Funding for High-Impact Programs
   Priority Three
  • Identifying Critical Needs through data and innovation
  • Enhancing Transparency and Accountability
Priority One
  • Establishing Relationships withInnovation and Research Hubs to commercialize products and services
  • Building Innovation Councils
   Priority Two
  • Establish Innovation Hubs
  • Developing Tools for
    Inclusive Access
   Priority Three
  • Explore emerging technologies that can have a
    positive impact on our mission in order to build a
    long-term, sustainable an organizational roadmap

Strategic Framework

core purpose

Core Purpose

Our core purpose is to provide peace of mind to individuals and their loved ones by ensuring the reliable availability of critical health information, bridging gaps in health information exchange, and seamlessly integrating systems to deliver accurate, life-saving data that empowers first responders and health practitioners to safeguard lives and enhance patient care in emergencies.

vision

Our Vision

We envision a Canada where every individual has the power, ability, and access to data to create the best possible outcome for their emergency health needs. We will ensure that MedicAlert is on every wrist, either literally or metaphorically, so that the right data is in the right hands at the right time -- every time.

mission

Our Mission

We bridge the critical, pervasive information gaps that exist across the health and public safety systems in Canada. We do so by collecting, securing, managing, and sharing accurate and relevant health data so that people have positive outcomes during a health crisis -- or have the power to prevent a health crisis from ever happening.

MedicAlert Values


Excellence

We believe in the continuous pursuit of exceptional standards.


Integrity

We earn the trust of all constituents by upholding the highest standards of ethical behavior and taking responsible actions that consistently demonstrate our commitment to those we serve.


Collaboration

We multiply our impact through shared vision, believe in the power of collaboration to drive innovation and success, and harness the collective strength of employees, partners, and community to achieve our mission.


Kindness

We are respectful, caring, compassionate and empathetic – striving to walk in the shoes of those we serve to make a difference every day.

handshake3

ENHANCE AND BUILD CRITICAL PARTNERSHIPS

Partnerships, particularly those with the First Response Community, are crucial to our mission of closing critical information gaps within Canada’s health and public safety systems. Through strategic partnerships, we aim to collect and share accurate health data, ensuring better outcomes during crises and advancing preventative measures. Our commitment to building strong, collaborative relationships enhances our reach, optimizes operations, and fosters trust within our communities. These partnerships are the foundation for expanding our programs and ensuring a more resilient emergency response infrastructure across Canada.

people

ENSURE ACCESS TO SERVICES FOR ALL WITH A FOCUS ON UNDERSERVED COMMUNITIES

Our commitment to ensuring access to services for all focuses on reaching underserved communities and addressing the barriers that prevent equitable access to emergency care. This strategic priority involves engaging with diverse populations to understand their unique challenges, while refining our operational model to better serve their needs. By fostering partnerships with community organizations, securing essential funding, and leveraging innovative technologies, we aim to create a more inclusive and responsive emergency care system. Our goal is to build trust, expand service reach, and ensure that every individual, regardless of background or circumstance, has access to the life-saving services and support provided by MedicAlert.

positive data

UNLEASH OUR DATA TO DRIVE POSITIVE, SYSTEMIC IMPACT

Our capacity to unleash our data to drive positive, systemic impact is central to our vision of closing critical information gaps within Canada’s health and public safety systems. We are committed to gathering, securing, managing, and sharing accurate health data to drive positive outcomes during crises and bolster preventive measures. By leveraging data, we will not only refine our business model but also optimize operations, ensuring resilience in a rapidly changing world. This data-driven approach enables us to diversify revenue streams and continuously enhance our services, meeting the evolving needs of the people we serve.

Partnerships, particularly those with the First Response Community, are crucial to our mission of closing critical information gaps within Canada’s health and public safety systems. Through strategic partnerships, we aim to collect and share accurate health data, ensuring better outcomes during crises and advancing preventative measures. Our commitment to building strong, collaborative relationships enhances our reach, optimizes operations, and fosters trust within our communities. These partnerships are the foundation for expanding our programs and ensuring a more resilient emergency response infrastructure across Canada.

Our commitment to ensuring access to services for all focuses on reaching underserved communities and addressing the barriers that prevent equitable access to emergency care. This strategic priority involves engaging with diverse populations to understand their unique challenges, while refining our operational model to better serve their needs. By fostering partnerships with community organizations, securing essential funding, and leveraging innovative technologies, we aim to create a more inclusive and responsive emergency care system. Our goal is to build trust, expand service reach, and ensure that every individual, regardless of background or circumstance, has access to the life-saving services and support provided by MedicAlert.

Our capacity to unleash our data to drive positive, systemic impact is central to our vision of closing critical information gaps within Canada’s health and public safety systems. We are committed to gathering, securing, managing, and sharing accurate health data to drive positive outcomes during crises and bolster preventive measures. By leveraging data, we will not only refine our business model but also optimize operations, ensuring resilience in a rapidly changing world. This data-driven approach enables us to diversify revenue streams and continuously enhance our services, meeting the evolving needs of the people we serve.

Priority Themes
Each of our strategic priorities is shaped by six themes:

Priority One
  • Establish strategic channel partnerships to drive acquisitions
  • Build new vendor-based initiatives
  • Sustain and scale successful partner initiatives
   Priority Two
  • Evolve Our Business Model
  • Build Systems for Effective Emergency Response
  • Sustain and Advance Technological Infrastructure
   Priority Three
  • Diversification of Revenue Streams
  • Model Future Operations
  • Improve Services through data-informed decision making
Priority One
  • Establish key sector partnerships
  • Building educational and support programs that can be delivered by or through our partners
   Priority Two
  • Define Vulnerability and Advocate for Change
  • Building a National Presence
  • Expand and Sustain Programs for Vulnerable Populations
   Priority Three
  • Understand Subscriber Trends
  • Build Predictive Models
  • Sustaining Leadership in Emergency Medical Information Exchange
Priority One
  • Build defined relationships with first responders
  • Creating communities of practice
   Priority Two
  • Engage Underrepresented Communities to Co-Create Programs of Value
  • Develop coalitions with underrepresented communities to jointly advocate for better access and support for emergency information services
   Priority Three
  • Develop an Integrated Data Ecosystem
Priority One
  • Establish Partnerships with Government and Public Health Agencies
  • Building Strategic Integrations with Data Systems Providers
   Priority Two
  • Establishing Research Programs
  • Build and disseminate data-informed insights that highlight the urgent needs and gaps within the emergency care system that negatively impact vulnerable individuals
   Priority Three
  • Establishing a Data-Driven Culture
  • Build Robust Emergency health information Data Models
Priority One
  • Build 3rd party support for our mission
  • Create relationships that will grow into longtime funding partnerships
  • Sustaining and Growing High-Value Partnerships that attract investment
   Priority Two
  • Establish Clear and Well-Articulated Funding Cases
  • Building Strong, Long-Lasting Government Partnerships
  • Sustaining Base-Level Funding for High-Impact Programs
   Priority Three
  • Identifying Critical Needs through data and innovation
  • Enhancing Transparency and Accountability
Priority One
  • Establishing Relationships withInnovation and Research Hubs to commercialize products and services
  • Building Innovation Councils
   Priority Two
  • Establish Innovation Hubs
  • Developing Tools for
    Inclusive Access
   Priority Three
  • Explore emerging technologies that can have a
    positive impact on our mission in order to build a
    long-term, sustainable an organizational roadmap

core purpose

Our core purpose is to provide peace of mind to individuals and their loved ones by ensuring the reliable availability of critical health information, bridging gaps in health information exchange, and seamlessly integrating systems to deliver accurate, life-saving data that empowers first responders and health practitioners to safeguard lives and enhance patient care in emergencies.

vision

We envision a Canada where every individual has the power, ability, and access to data to create the best possible outcome for their emergency health needs. We will ensure that MedicAlert is on every wrist, either literally or metaphorically, so that the right data is in the right hands at the right time -- every time.

mission

We bridge the critical, pervasive information gaps that exist across the health and public safety systems in Canada. We do so by collecting, securing, managing, and sharing accurate and relevant health data so that people have positive outcomes during a health crisis -- or have the power to prevent a health crisis from ever happening.

Through our 2022-2024 Strategic Plan, MedicAlert sets the course to further establish our importance as an essential service for subscribers and their families, and as an essential partner for first responders and health care systems across Canada.   
 
Our Strategic Plan will allow us to focus our efforts and resources to make a significant difference for our stakeholders by prioritizing technological innovation, focusing on key populations impacted by social determinants of health, and advocating for those left vulnerable as a result of their health condition.  

Download MedicAlert's 2022-2024 Strategic Plan here.